About Us

nce upon a time, there was a girl named Carolina and her little brother Daniel. Their mommy was from Europe, their daddy from the USA. They were very fortunate to have opportunities to travel the world together from a very young age. When Carolina and Daniel grew up, they were inspired by their own children to create a unique clothing line that would incorporate their international childhood memories and the unique personalities of their own children.

When it was time for Carolina and Daniel to think of a name for this inspired line, they tried to come up with something fun and meaningful. One day, Daniel recalled a made-up word created by his beloved niece, Lia. Lia made up all kinds of words to make her baby brother laugh and for whatever reason, UBOOSHI was the one that never grew old and never failed to make him laugh to the point of tears. "Ubooshi" (Uh-BOO-shee) has been the source of so many happy memories and has such a fun and silly sound to it, we knew it would be the perfect name for our new clothing line.

Ubooshi garments are stylish, colorful and fun. Your little ones will not only be comfy in their favorite Ubooshi gear, but they will also be reflecting their cool little personalities and budding fashion sense. Our shirts are super soft, durable and always have printed labels instead of those itchy tags!